St Mark’s Kennington Logo – 2015

We designed the logo for St Mark’s Church in Kennington, London in 2015. We circulated a questionnaire around the congregation with regards to how the church views itself and what the important aspects of its culture are. A multitude of responses were received, reflecting the diversity of the congregation, but one key, consistent aspect cropped up again and again; that of welcome. After throwing a few ideas down on paper, we settled on the concept of an open door with light flowing ou, incorporating the shape of the church, as it has quite a recognisable silhouette. Along with the new logo we put together a pared-down style guide containing a suggested, consistent colour palette to use for all printed media and electronic media.