St Paul and St Stephen’s church logo – 2019

In 2019 we re-designed the logo of St Paul and St Stephen’s church, Gloucester. The three themes that the congregation wanted to be communicated through the logo were the physical location, community and transformation. The shape and angle of the main cross that runs through the centre of the new logo is directly taken from a map of the crossroads on Stroud Road, at which St Paul and St Stephen’s stands. The OS map symbol for a church can be seen in the top left quadrant of the cross, in the exact position in which the church can be found if the logo is viewed as a map. The main cross shape shows that Jesus is at the centre of the church and community. In a lighter shade of green, four arrows point towards the centre, these symbolise inclusivity and welcome, inviting people from all walks of life to join the church. Viewed along with the four circles in darker green, these arrows become people with their arms raised in praise. The colour green represents growth, renewal and new life. Green is also the colour used to represent ‘ordinary time’ within the church year.

We also created a couple of monochrome versions of the logo along with a guidance document for use of the logo